Reverse Appending

Use email to locate name and address


Business to Business Your existing email addresses database will be used to provide additional information about the individuals who own these email addresses - allowing you to further segment, target and contact them by additional means.

Reverse Append takes advantage of the fact that for many online marketers, the email address is the only identifier within their online database. To find postal addresses, Reverse Append matches your email-only file with the Smart Business contacts database of over 900 million records that include email addresses as well as name and postal address. Where an email address matches, Reverse Append will return a file containing the name and deliverable postal address of the individual at the given email address.

CASS Certified Addresses

Reverse Append uses a CASS certified database and a proprietary addresses standardization technology. This platform ensures that you receive only the highest quality addresses from the reverse append process. Based on an industry leading matching technology, our standardization solution evaluates each unique element of an address for complete address accuracy according to the USPS. Items such as suffixes, apartment numbers, suite numbers, PO boxes, and rural/highway contract route addresses, as well as city names do not confuse our platform. Updated monthly, our solution includes ZIP+4 information so the address you receive is guaranteed to be a deliverable address - every time.

Lower Postal Costs

Standardization lowers your postal costs by making sure your addresses conform to USPS requirements for address format and content. Reverse Append adds missing address information; standardizes city names and state abbreviations, corrects misspelled address elements and converts addresses into a USPS readable format. The result is that provide to you a high quality, deliverable database ready to mail.